NAMO Shree Scheme
₹12,000 maternal health grant in installments · first 2 pregnancies · eligible Gujarat women
Eligible pregnant women and lactating mothers in Gujarat from economically weaker sections receive ₹12,000 in cash assistance distributed across pregnancy milestones — from registration to 14-week post-birth vaccination. All amounts are transferred directly to the mother's bank account via DBT. Register at your nearest Anganwadi centre at the time of your first antenatal check-up.
About This Scheme
Eligible pregnant women and lactating mothers in Gujarat from economically weaker sections receive ₹12,000 in cash assistance distributed across pregnancy milestones — from registration to 14-week post-birth vaccination. All amounts are transferred directly to the mother's bank account via DBT. Register at your nearest Anganwadi centre at the time of your first antenatal check-up.
Full official description
Launched in 2024, the scheme "NAMO Shree Scheme" by the Women and Child Development Department, Government of Gujarat, aims to ensure that every pregnant woman and lactating mother of the state gets proper nutritional support and also encourages them to have institutional deliveries for women's empowerment and improving maternal health. The scheme provides financial assistance of ₹12,000/- to eligible women beneficiaries and covers expenses from conception to delivery of the child. The applicant must be Gujarat's pregnant woman or a lactating mother, whose family income is not more than ₹8,00,000/- per year, and must deliver a child in any government or private hospital. The scheme is implemented by the Women and Child Development Department of the Gujarat Government, and registration under this scheme is done at the time of the first antenatal check-up through an Accredited Social Health Activist or Auxiliary Nurse Midwife Worker at the nearest Anganwadi Centre.
Benefits
- Total ₹12,000 per pregnancy, disbursed in installments
- First pregnancy: ₹5,000 at registration + ₹2,000 at 6 months + ₹3,000 after delivery + ₹2,000 after 14-week vaccination
- Second pregnancy: ₹2,000 at registration + ₹3,000 at 6 months + ₹6,000 after delivery + ₹1,000 after 14-week vaccination
- All payments via Direct Benefit Transfer (DBT) to bank account
- Also eligible for PMMVY and Janani Suraksha Yojana benefits
💡 Why Startups Should Care
Maternal health platforms and femtech startups in Gujarat can use the NAMO Shree enrollment moment as a product acquisition trigger — women registered at Anganwadi centres are already in a formal health system and reachable for digital maternal care, telemedicine, or insurance products.
Who Can Apply (Eligibility)
- Must be a resident of Gujarat
- Must be pregnant or a lactating mother (covers first and second child only)
- Must belong to one of these categories: SC/ST, NFSA beneficiary, PM Jan Arogya Yojana beneficiary, BPL family, E-Shram card holder, woman farmer, or MGNREGA beneficiary
- Family annual income must not exceed ₹8 lakh
- Must have an institutional delivery at a government or private hospital
How to Apply
- Visit your nearest Anganwadi Centre at the time of your first antenatal check-up.
- The ASHA worker or ANM at the centre will register you in the NAMO Shree Scheme.
- Registration must be completed at the first antenatal check-up.
- The Women and Child Development Department will process and approve your registration.
- Financial assistance will be disbursed to your bank account in installments per the scheme schedule.
- For the final installment, submit a certificate from the medical institution of delivery.
Frequently Asked Questions
What is the maximum annual family income limit that I must meet to be eligible for this maternal financial assistance?
Your family's annual income must not exceed ₹8,00,000 per year to qualify for benefits under this scheme.
Can I receive benefits from other central government maternal schemes while being enrolled in this state program?
Yes, you are eligible to avail benefits of other central government schemes like Pradhan Mantri Matritva Vandana Yojana and Janani Suraksha Yojana.
What specific document do I need to submit to receive the final installment of my financial assistance?
You must submit a Certificate from Medical Institution of Delivery to receive your final installment payment.
How much total financial assistance will I receive during my first pregnancy if I meet all the requirements?
You will receive a total of ₹12,000 distributed across four installments: ₹5,000 at registration, ₹2,000 after six months, ₹3,000 after delivery, and ₹2,000 after vaccination.
Which specific categories of women are eligible to apply for this maternal nutritional support scheme in Gujarat?
Eligible categories include Scheduled Tribe, Scheduled Caste, National Food Security Act beneficiaries, Pradhan Mantri Jan Arogya Yojana beneficiaries, Below Poverty Line families, E Shram Card holders, women farmers, and Mahatma Gandhi National Rural Employment Guarantee Act beneficiaries.
What is the different payment structure for my second pregnancy compared to the first pregnancy under this program?
For second pregnancy, you receive ₹2,000 at registration, ₹3,000 after six months, ₹6,000 after delivery, and ₹1,000 after vaccination, totaling ₹12,000.
Who will help me register for this scheme when I visit the Anganwadi Centre for my application?
The Accredited Social Health Activist or Auxiliary Nurse Midwife Worker at the Anganwadi Centre will register you in the scheme.
Where exactly must I deliver my child to remain eligible for receiving all the financial benefits under this scheme?
You must deliver your child in any government or private hospital to remain eligible for all financial assistance installments.
What essential documents do I need to carry with me when I first apply for this maternal assistance program?
You need to bring your Aadhaar Card, bank account details, mobile number, and MAMTA Card for the initial application process.
At what specific stage of my pregnancy must I complete the registration process to be eligible for benefits?
You must register at the time of your first ante natal check up to be eligible for the scheme benefits.
How will I receive the financial assistance payments, and do I need to visit any office to collect them?
The assistance amount is transferred directly into your bank account through installments, so you don't need to visit any office for collection.
What is the special provision regarding the gender of my newborn child for the second pregnancy financial assistance?
For second pregnancy, ₹6,000 after delivery is provided by central government if the newborn is a girl and by state government if a boy.
When exactly during my second pregnancy will I receive the ₹3,000 installment, and from which government source?
You will receive ₹3,000 after six months of your second pregnancy, and this amount comes from the state government.
For how many of my children can I receive this financial assistance if I meet all the eligibility requirements?
You can receive this financial assistance for your first two live children only, not for subsequent pregnancies.
Ready to apply?
Visit the official government portal to apply for this scheme.
Apply on myScheme.gov.inDocuments Required
- Aadhaar card
- Bank account details
- Mobile number
- MAMTA card
- Certificate from the medical institution of delivery (for the last installment)